Privacy Policy
Lumia Launcher by LauncherTrends
Effective Date: April 19, 2026
Launcher Trends ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how the Lumia Launcher application ("App") collects, uses, stores, and shares your information. By using the App, you consent to the practices described in this policy.
1. Information We Collect
1.1 Information Stored Locally on Your Device
The majority of your data never leaves your device. The following is stored locally using Android SharedPreferences:
- • Start screen layout: Pinned tile positions, tile sizes, tile custom colors, tile order
- • App preferences: Accent color, wallpaper selection, tile transparency, grid columns (4 or 6), icon style (WP-style or original)
- • Animation preferences: Live tile flip, tilt effect, entrance animation, haptic feedback toggles
- • Feature preferences: Notification badges, temperature unit, lock screen, WP-style icons
- • Onboarding state: Whether the first-run setup has been completed
1.2 Information Collected Automatically
When you use the App, we automatically collect certain information through analytics and crash reporting services:
- • App usage analytics: Feature usage patterns, screen views, and session data. We do not track the content of your notifications, the names of your contacts, or other personal content.
- • Device information: Device model, manufacturer, OS version, app version, screen resolution, and locale
- • Crash reports: Stack traces, device state at time of crash, and error logs
- • Subscription status: Your tier (Free or Pro) and owned feature packs (no payment details)
1.3 Information Accessed with Your Permission
The App requests certain device permissions at runtime. Data accessed through these permissions is used only for the stated purpose and is not transmitted to our servers:
| Permission | Purpose | Data Handling |
|---|---|---|
| Installed Apps | Display apps in launcher & search | Processed locally only |
| Location (Coarse/Fine) | Weather tile | Sent to WeatherAPI.com; not stored |
| Photos/Media | Photos live tile & gallery | On-device only; not transmitted |
| Notification Listener | Badge counts & Action Center | Processed locally; not stored |
| Wi-Fi / Bluetooth | Action Center toggles | Processed locally only |
| Camera | Flashlight/torch toggle | Processed locally only |
| Advertising ID | Serve personalized ads | Shared with ad partners |
2. How We Use Your Information
- •Provide, maintain, and improve the App's features and user experience
- •Display your installed applications, live tiles, and start screen layout
- •Save and restore your preferences and customizations
- •Display relevant weather data based on your approximate location
- •Display notification badge counts and notification list in Action Center
- •Deliver advertisements (free tier) and process in-app purchases
- •Analyze crash reports to identify and fix bugs
- •Comply with legal obligations
3. Third-Party Services and Data Sharing
We share information with the following third-party service providers. We do not sell your personal information to any third party.
3.1 Analytics and Crash Reporting
- •Firebase Analytics: App usage analytics — events, device info, app version. Privacy Policy
- •Firebase Crashlytics: Crash logs, stack traces, device state. Privacy Policy
- •Firebase Remote Config: Feature flags and ad configuration. Privacy Policy
3.2 Advertising Partners
The free version serves advertisements through AppLovin MAX mediation. These partners may collect device identifiers and usage data to serve relevant ads:
- •AppLovin MAX: Banner, Interstitial, Rewarded. Privacy Policy
- •Google AdMob (mediated): Banner, Interstitial, Rewarded. Privacy Policy
- •Meta Audience Network (mediated): Banner, Interstitial, Rewarded. Privacy Policy
You can remove all ads by purchasing the "Remove Ads" pack or "Lumia Pro."
3.3 Other Service Providers
- •Google Play Billing: In-app purchase processing (purchase tokens, no payment card data)
- •WeatherAPI.com: Weather forecasts (latitude and longitude, approximate)
4. Advertising and Your Choices
The App uses AppLovin MAX as the primary ad mediation platform. MAX mediates between Google AdMob and Meta Audience Network. Ad placements are controlled via Firebase Remote Config.
The App uses AppLovin's Google-certified Consent Management Platform (CMP) for GDPR/ePrivacy compliance. You can reset or opt out of personalized advertising through Settings > Google > Ads.
You can remove all advertisements by purchasing the "Remove Ads" feature pack or "Lumia Pro" (one-time purchase, no subscriptions).
5. Data Storage and Security
- •Local Storage: The vast majority of your data is stored exclusively on your device using Android SharedPreferences.
- •No External Database: We do NOT maintain any external database, server, or cloud storage containing user data. No user account system exists.
- •Android Backup: SharedPreferences may be included in Android's cloud backup if enabled on your device.
- •Security: All network communications use secure HTTPS connections. Local data is protected by Android's application sandbox.
6. Data Retention
- •Local data: Retained until you uninstall the App, clear app data, or manually reset preferences
- •Crash reports: Retained by Firebase Crashlytics for 90 days
- •Analytics data: Retained per Firebase default retention policy
- •Ad-related data: Managed by respective ad network partners per their policies
7. Your Rights and Choices
- •Deletion: Clear all local data via Settings > Apps > Lumia Launcher > Storage > Clear Data, or uninstall the App
- •Permissions: Revoke any permission via Settings > Apps > Lumia Launcher > Permissions
- •Ad consent: Modify via consent dialog or device ad settings
- •Opt-out of analytics: Disable Usage & Diagnostics in device settings
For EEA/UK Residents (GDPR): You have additional rights including access, rectification, erasure, data portability, and the right to object to or restrict processing.
For California Residents (CCPA): You have the right to know what personal information we collect, request deletion, and opt out of sale. We do not sell your personal information.
8. Children's Privacy
The App is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us so we can promptly delete such information.
9. International Data Transfers
Analytics data, crash reports, and ad-related data may be processed by Google (Firebase), AppLovin, and Meta on servers located outside your country of residence, including in the United States. These transfers are protected by the privacy policies of the respective service providers.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy within the App's store listing and updating the "Effective Date" above. Continued use of the App after changes constitutes acceptance of the updated policy.